One of our favorite services is logo design. I love discussing a new business or endeavor with my clients. Producing a logo that will become their brand is very exciting, and I enjoy being a part of their business’ growth. Here are a few of our latest and greatest…
We love designing logos. To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you.
Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.
The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:
1. Create a clean and uncomplicated logo.
2. Make one color yours.
3. Work with only one or two fonts.
4. Stay the course.
Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.
Brochures or flyers are usually the most important part of a company’s marketing communication toolkit. No matter how great the product or service or how polished the sales team, a brochure that communicates well what the company does and how well it does it may determine whether or not a potential customer will decide to buy. A rack card is all about being brief and to the point, but also provides enough information about the product or service while conveying the right feeling about the company and the people who run it. A postcard campaign provides the vital “touches” a company needs to stay visible to its client base. Digrafika can design and implement an effective campaign for your company, no matter how small it is.
After you have a logo designed, you may want to consider a business stationery package. We can create several samples which incorporate your new logo and your contact information. Your logo can be used on business cards letterhead, notepads, business or return envelopes, labels, and more. Depending on the package you have chosen, we will provide you with file templates of your new letterhead, envelope, and business card, to take to your printer.
Often we suggest having several items printed at once because it saves money and time in production. Letterhead and envelopes, and even some business cards, can be printed in succession using the same inks. Depending on what your printing needs are, we can arrange to have your stationery printed, or make suggestions where to take your designs for production.
Would you like to spend more time providing your services, and less time on marketing?
Sure, but if you aren’t marketing and selling successfully, you won’t have any clients to deliver to!
Many of us embark on a profession we love, placing our attention on developing our skills, attending classes and seminars, and exploring new technologies. There’s always something new and exciting to learn.
But sometimes when it comes to getting the word out about a new product or service we offer, we miss the mark.
Hire the services of a graphic designer to be part of your marketing team. A graphic designer will enhance your brand by following a consistent theme of graphics, fonts, colors and layout. A graphic designer will create flyers, rack cards, brochures, sell sheets and more displaying your services and products. For example, a brochure is essential for any business to offer information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure, and they can be mailed, distributed door to door or given out at community events and trade shows.
How can your business can benefit from a professional brochure design?
Perhaps you do not currently have a brochure or rack card that gives more information about your services beyond your simple business card. When you decide to have a new design created, you can use that same professional design theme on your other marketing pieces. More bang for your buck! And it’s less likely your business will be confused with your competition when customers see your consistent theme. How long has it been since your website was updated and content refreshed? It’s easy to transfer the theme from your new brochure to your website and other media, which is a great investment.
Generally good marketing builds brands and takes time. And while it does bring long-term results, good marketing should also create a powerful first impression. So don’t miss the opportunity to impress a potential client! Consider hiring a professional designer to streamline your marketing pieces.
Busy professionals give and receive business cards every day, and it’s usually the first impression someone has of us. And we don’t just hand cards to people directly; we staple, paperclip, tape, or toss into envelopes in ways that either cause the card to be destroyed when removed or be lost. Card-It has a solution. They offer a simple card punch that creates die-cut slits into which the corners of a business card are inserted. The punch is approximately 8.5×3.5″ and is a necessary addition to your office for only $29.95. Next time you send a potential client a brochure, flyer, thank-you card, proposal, contract, or invitation, be sure your card is securely attached and prominently displayed.
