design - Digrafika Graphic Design

Put Your Logo Everywhere

Marketing can do great things for your business. Good marketing strategies can get your business many new customers in the present and in the future. With the new year just around the corner, now is the time to use the season of rebirth to your advantage!
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Many businesses give away FREE gifts with company logos, numbers, website, and such. Instead of the usual, come up with something unique to give away for FREE, something that will stand out more than a pen would.

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Observe the marketing methods that are successful for your competitors, improve on them to suit your business, and incorporate these methods into your own marketing program.

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Advertise where nobody else in your industry advertises. That can eliminate the competition for your ad to get attention of customers.

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Do you put your company logo everywhere you could? There are many places that you can put your logo for FREE and that would be FREE advertising for your business. Put your logo on your car. Put your logo on all company stationery, including envelopes used for mail. Put your logo everywhere that you could!

Differentiate Yourself

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home. What should stand out for them is how professional, trustworthy and stable you look as a company.
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In business, perception is everything. There is no guarantee, a potential customer will meet you before looking at your business card or your website, so it is important to make sure your brand identity is strong enough to stand on its own, without you.
Be Remembered!! Stand Out!!

Why Employ Promotional Products?

Promotional items are a great way to motivate your employees and to strengthen your customer loyalty. Everyone enjoys receiving free stuff. A promotional item is an item that is given away for free in order to promote a product or service. Clothing, accessories, cups, calendars, pens, hats, bookmarks, bags, and magnets make great giveaways.

If you are just starting out, are running a special, or if business is slow you may want to concentrate on getting your name out. It’s a great way to put your name in the eye of the public.

Promotional items can boost company morale. Award your hard working employees with a free shirt or hat. Just think: every time your employees wear the promotional items you gave them they are advertising your company name.

Advertising is the key to business success. If you want to be successful in the business world you must advertise. Promotional items are a wonderful advertisement.

Digrafika can review your logo files to see if they are ready for imprint on your favorite promo items. Call us today!

Ask us how to get promo items from these companies and more!
Bluebird Promotions – Local authorized dealer for Kaeser & Blair
Tree In A Box – Offers a variety of tree seed kits which can be custom labeled with a corporate logo.
CalicoUSA.com – Temporary body art from any logo or design.
FarFromBoring.com – Eco-friendly promotional products.

Digrafika Celebrates 6th Anniversary

Thank you to all our clients and colleagues!

$10 off orders over $100
$20 off orders over $150
$30 off orders over $200

Place an order with us now until August 31st and automatically be entered to win an insulated picnic basket.

Order must be paid in full by August 31, 2010 to be eligible to win picnic basket.
Offer good now through Aug. 31, 2010.

Mention ANNIVERSARY SALE when ordering.

Project PRIDE Community Service Project Completed

storefront completion We have completed our community service at Project PRIDE, 33 Hanson St, Rochester, NH.

Many colleagues deserve a heartfelt thanks for helping re-energize the storefront and enhancing Project PRIDE’s presence, and for creating an attractive destination for the youth participating there.

Digrafika LLC thanks the following people for their generous donations, time and support:

The Students at Project PRIDE
Michael Behrendt, Chief of Planning at City of Rochester
Jon Kenyon, Kenyon & Sons Construction LLC
and Keller Williams Coastal Realty
Gene Paltrineri, Gene Paltrineri Photography
David Robbins, Director of Richard Creteau Technology Center
Martha Whitehouse, Richard Creteau Technology Center
Bob Loch, Infinite Imaging
Denise Rybinski, Coed Sportswear
Gretchen Smith, High Flying Flag Company Inc.
Kathy Condon, Project PRIDE
Alice Standish, Project PRIDE
Laura Ring, The Greater Rochester Chamber of Commerce

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Digrafika Plans Community Service Project

Diane DeVries of Digrafika LLC will re-energize a storefront, enhancing a local organization’s presence.

This is a rendering of the proposed look for the storefront. — This is a rendering of the proposed look for Project PRIDE's storefront at 33 Hanson St., Rochester, NH.

Diane DeVries, graphic designer and owner of Digrafika LLC in Dover, NH will work through the month of April to transform the storefront façade of Project PRIDE in Rochester.

Mrs. DeVries will work with a local carpenter, print shop, photographer, screenprinter, flag maker, and school horticultural department to complete the project by May 2010. Through a few simple design projects, she will help create an attractive destination for the youth participating in programs at Project PRIDE at 33 Hanson St., Rochester, NH 03867. These projects include window art, flower boxes and a custom flag.

In addition, new t-shirts will be made for the students at Project PRIDE to wear when they are working in the community, helping further brand Project PRIDE.

The Project PRIDE program is a comprehensive out-of-school youth program serving economically disadvantaged, adjudicated, homeless, runaway, disabled, pregnant or parenting, and otherwise qualified youth as defined by the Workforce Investment Act (WIA), between the ages of 18 and 21 (and those 16 and 17 who have achieved a high school diploma or GED) who wish to become economically self-sufficient, independent and productive community members.

More information about Project PRIDE can be found at their website or by calling (603) 335-1177.

Digrafika LLC, formed in 2004, is a graphic design company located in Dover, NH. Digrafika specializes in custom graphic design for printed marketing materials, including brochures, postcards, and flyers, as well as logo design, business stationery and promotional items. Owner Diane DeVries participates in several networking groups, is a member of the Greater Rochester Chamber of Commerce, and donates time and services to individual service projects throughout the year.

For more information about Digrafika please visit our website.

Good communication. Great results.

The new year is upon us: time for rebirth and renewal. It’s a great time to reinvent your image.

You want your message to stand out, but don't let your advertising get confusing.

Maybe it’s a new logo, perhaps some fresh new stationery, or how about a new brochure. Haven’t you always wanted to start a newsletter?

Digrafika wants to help your business to shine. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. Keep the message and graphics simple and consistent from marketing piece to marketing piece.

We are exposed to hundreds of marketing messages each day.

You want your message to stand out, but you don’t want your business to be confused with your competitors. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours. We can help you create eye-catching, professional designs that will proudly display the focus of your business.

Digrafika encourages close communication between customer and designer. Tell us your 2010 goals, your mission, who you are marketing to, and we will be happy to advise you or answer any graphic design or printing questions you may have. Let us go to work for you!

Hire a Graphic Designer in 2010

Would you like to spend more time providing your services, and less time on marketing?

Sure, but if you aren’t marketing and selling successfully, you won’t have any clients to deliver to!

Many of us embark on a profession we love, placing our attention on developing our skills, attending classes and seminars, and exploring new technologies. There’s always something new and exciting to learn.

But sometimes when it comes to getting the word out about a new product or service we offer, we miss the mark.

Hire the services of a graphic designer to be part of your marketing team. A graphic designer will enhance your brand by following a consistent theme of graphics, fonts, colors and layout. A graphic designer will create flyers, rack cards, brochures, sell sheets and more displaying your services and products. For example, a brochure is essential for any business to offer information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure, and they can be mailed, distributed door to door or given out at community events and trade shows.

How can your business can benefit from a professional brochure design?

Perhaps you do not currently have a brochure or rack card that gives more information about your services beyond your simple business card. When you decide to have a new design created, you can use that same professional design theme on your other marketing pieces. More bang for your buck! And it’s less likely your business will be confused with your competition when customers see your consistent theme. How long has it been since your website was updated and content refreshed? It’s easy to transfer the theme from your new brochure to your website and other media, which is a great investment.

Generally good marketing builds brands and takes time. And while it does bring long-term results, good marketing should also create a powerful first impression. So don’t miss the opportunity to impress a potential client! Consider hiring a professional designer to streamline your marketing pieces.

Do you have a marketing plan for 2010?

It seems early to be thinking of next year, but planning now will save headaches in the future. Companies often undervalue the impact of a marketing plan on their own people, who want to feel part of a team engaged in an exciting and complicated joint endeavor. People don’t always understand financial projections, but they can get excited about a well-written and well-thought-out marketing plan.

We all know that plans are imperfect things. How can you possibly know what’s going to happen 12 months or five years from now? Isn’t putting together a marketing plan an exercise in futility…a waste of time better spent meeting with customers or fine-tuning production? Possibly, but an inaccurate plan is far better than no plan at all. Without a marketing plan, you’ll wander the sea of advertising and promotion aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean. Sea captains without a chart are rarely remembered for discovering anything but the ocean floor.

Digrafika is prepared to participate in a marketing plan for your company, any size and any budget, annually, simplifying your marketing, promotional, and passive income processes. Ideally, after writing marketing plans for a few years, you can sit back and review a series of them, year after year, and check the progress of your company.

Ask how your business can benefit from a professional design from Digrafika! Call 603-534-2040.

Source: The Small Business Encyclopedia and Knock-Out Marketing

Inexpensive, Professional Product Photography at Via U!

Did you ever wish you could have beautiful, high resolution photographs of your products to display on your website and in your marketing? As a designer, I’m always concerned with the quality of images my clients send me for their brochures, etc. A poor quality digital photo looks unprofessional. What does a grainy, shadow-filled photo say about the level of service your business offers?

So put your best foot forward and order some photography that does your business justice at Via U! Photography. A dull photo is boring and does nothing for your brochure or website, and it may give your target customers a negative impression of your business. Via U! offers an easy and inexpensive solution for putting your products in their best light, literally.

Choose the background and setting for your product photograph right online at Via U! Then pack up your widget and send it to the studio. The studio photographs your product using the background you selected and uploads the proofs to their website for your approval. You pay only if you decide you want to download the picture. When you approve, you own the photos and can begin using them in your marketing.

This is a fantastic solution for any business wanting to make a big splash in their advertising. If you are a small company but want the expertise of a Madison Avenue photographer, check out Via U! Photography.