We love designing logos. To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you.
Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.
The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:
1. Create a clean and uncomplicated logo.
2. Make one color yours.
3. Work with only one or two fonts.
4. Stay the course.
Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.