Small business first quarter marketing checklist

The beginning of a new calendar or fiscal year is a great time kickstart your marketing efforts. Be sure these items were completed in the first quarter.

1) Define your marketing focus and vision for your business.
2) Develop an marketing plan that incorporates strategies for advertising, marketing and public relations.
3) Define your target market.
4) Define your marketing objectives and strategies.
5) Develop a unique selling proposition, compelling message and valuable offer to your target market.
6) Develop a contact management system.
7) Implement a system to track your marketing efforts.
8) Use the power of referrals as part of your marketing efforts.
9) Seek advice from a marketing consultant and business coach.

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