Tag: printing

Digrafika Works with Rochester Chamber on Business Guide

It was our pleasure to work with Laura Ring and Caitlin Marble at the Greater Rochester Chamber of Commerce on the 2012/2013 Business Guide. And thank you to Shane Caplette at C & K Printing for superior pre-press support.

Digrafika provided a fresh look for the cover and divider pages that are easy to read and highlight some of past year’s Chamber events. Inner directory listings are printed in a clean, contemporary font accompanied by strategic ad and artwork placement on many of the pages.

The Chamber’s Business Referral Directory is produced annually and supports the products and services from businesses listed within. The Directory also provides community information including local, state and federal business resources and information on the numerous benefits and services available through Chamber membership.

We appreciate the opportunity to provide design and layout for this year’s directory, and to participate in Operation Thank You and distribute the freshly printed directories to Chamber members.

Graphic Design For Print

Brochures, Postcards, Rack Cards, Flyers

Brochures or flyers are usually the most important part of a company’s marketing communication toolkit. No matter how great the product or service or how polished the sales team, a brochure that communicates well what the company does and how well it does it may determine whether or not a potential customer will decide to buy. A rack card is all about being brief and to the point, but also provides enough information about the product or service while conveying the right feeling about the company and the people who run it. A postcard campaign provides the vital “touches” a company needs to stay visible to its client base. Digrafika can design and implement an effective campaign for your company, no matter how small it is.

Business Stationery

After you have a logo designed, you may want to consider a business stationery package. We can create several samples which incorporate your new logo and your contact information. Your logo can be used on business cards letterhead, notepads, business or return envelopes, labels, and more. Depending on the package you have chosen, we will provide you with file templates of your new letterhead, envelope, and business card, to take to your printer.

Often we suggest having several items printed at once because it saves money and time in production. Letterhead and envelopes, and even some business cards, can be printed in succession using the same inks. Depending on what your printing needs are, we can arrange to have your stationery printed, or make suggestions where to take your designs for production.

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What does Spot Color, Pantone and CMYK printing mean?

Clients frequently ask for a definition of Spot Color, PMS inks, and CMYK printing.

A spot color is a special premixed ink that is used in printing in addition to CMYK process inks, and requires its own plate on a printing press. Spot colors are used when only a few colors are necessary in a design and can accurately reproduce colors that are outside the gamut of process colors. They are not determined by altered color values or by color management, and follow a spot color matching system such as Pantone, Inc. Each spot color used will generate an additional spot color printing plate for a printing press, increasing printing costs. If you think your design may require more than four colors, consider printing the document using process colors (CMYK).

Pantone®, Pantone Matching System and PMS are Pantone, Inc’s standard trademarks for color standards, color data, color reproduction and color reproduction materials, and other color related products and services, meeting its specifications, control and quality requirements. Using Pantone colors will produce consistent color from more than one printer/supplier. Colors are normally referred to by a corresponding number on the Pantone palette.

CMYK stands for the ink colors Cyan, Magenta, Yellow and Black, used in process color printing. CMYK is the standard color model used in offset printing full-color documents. When using the inks of these four basic colors, certain percentages of these colors can be added and subtracted to yield a variety of new colors. Combining 100% of all four colors together will yield black, while subtracting all the colors will yield white, or the color of the paper stock.