printing | Digrafika Graphic Design

Streamline Your Marketing in 2013

When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours.

We create eye-catching, professional designs that will proudly display the focus of your business. Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

Digrafika wants to help your business to shine in 2013. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

When you hand a prospective client your business card, brochure, or other marketing piece, is it really a reflection of the service you’ll be offering them? Does your printed piece reflect the same quality of work that you’ll be offering your new client? Professionally printed products show that you are serious about your business. While photocopying and printing on the office laser printer may save money, it sacrifices quality. We partner with several professional printing companies who offer a variety of packages to meet your needs.

Digrafika Works with Rochester Chamber on Business Guide

It was our pleasure to work with Laura Ring and Caitlin Marble at the Greater Rochester Chamber of Commerce on the 2012/2013 Business Guide. And thank you to Shane Caplette at C & K Printing for superior pre-press support.

Digrafika provided a fresh look for the cover and divider pages that are easy to read and highlight some of past year’s Chamber events. Inner directory listings are printed in a clean, contemporary font accompanied by strategic ad and artwork placement on many of the pages.

The Chamber’s Business Referral Directory is produced annually and supports the products and services from businesses listed within. The Directory also provides community information including local, state and federal business resources and information on the numerous benefits and services available through Chamber membership.

We appreciate the opportunity to provide design and layout for this year’s directory, and to participate in Operation Thank You and distribute the freshly printed directories to Chamber members.

Custom Note Pads

Custom designed and printed note pads or scratch pads are a great giveaway or promotional item, and are also perfect for corporate gifts and employee recognition. Give them away at trade shows or events. Or leave behind for a top client. This product is packed with value. They are a useful item that keeps your name in front of clients for a long time. The pad will sit on your client’s desktop where they will be reminded of your company daily as they write a to-do list or memo. Or your client will carry it with them to meetings, showing it to potential referrals for your business. This product is suitable for nearly every business. For an add-on to corporate gift baskets or employee holiday gifts, go beyond cheap custom notepads and toss a customized personalized note pad in the package.

Note pads come in a variety of sizes, colors, and paper. Note pads can be printed with as many pages per pad as you’d like, though we usually recommend 50 or 100 sheets per pad. The pads can be printed in one, or multiple ink colors. Nearly any paper type can be used in the pad, from bright colors, to recycled or eco-conscious paper. Based on a standard sheet of paper, we suggest quarter page, half page, or full page note pads.

The best promotional item to be passed around is the one that will get used repeatedly. A note pad is a great investment for your marketing dollars.

Call us today at 603-534-2040 to find out more about custom designed and printed note pads for your company.

Tradeshow Display for U-Gro Hydroponic Garden Systems

This tradeshow display for U-Gro Hydroponic Garden Systems was developed for the client to display at New England area flower and garden shows. The product is a new invention, and the purpose of the display was to coincide with the introduction of the new product to potential buyers.

The display design was based on existing marketing materials designed by Digrafika, including logo design, brochures, flyers, website graphics, and additional collateral.

Graphics and display assembly were printed and shipped from Affordable Exhibits Displays in Maine.

4 Easy Ways to Tie Your Marketing Materials Together

To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you.

Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.

The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:

1. Create a clean and uncomplicated logo.
Your logo should be easy to remember, be resized without losing detail, and work in one color (such as in a fax or on a pen). The logo should be unique and meaningful and appear on all your marketing materials.

2. Make one color yours.
Choose a color–preferably one from your logo–and use it throughout your marketing materials. Color plays a huge role in memory recall.

3. Work with only one or two fonts.
Fonts, like colors and graphics, project different images.

4. Stay the course.
Just about the time you’re getting sick of your brand standards, your brand starts resonating with your customers. Don’t be tempted to introduce a new color or unusual font selection. Remind yourself that while consistency isn’t always fun, it’s the proven path to branding success.

Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.

Digrafika Celebrates 6th Anniversary

Thank you to all our clients and colleagues!

$10 off orders over $100
$20 off orders over $150
$30 off orders over $200

Place an order with us now until August 31st and automatically be entered to win an insulated picnic basket.

Order must be paid in full by August 31, 2010 to be eligible to win picnic basket.
Offer good now through Aug. 31, 2010.

Mention ANNIVERSARY SALE when ordering.

The Bookmark: More Than Just A Place Holder

Lately it seems more small business owners are asking me for inexpensive printing ideas. While they’d love to be investing in personalized promotional items, the cost per item is not always economical. Enter the bookmark, stage right.

Customized bookmarks are easier than ever to order. Many printers offer a standard 2″x6″ template now, eliminating costly setup and cutting charges. Often you can design online by adding images, backgrounds, colors and text, or upload your own completed design.

Use bookmark sized cards in addition to your traditional business card. Give bookmarks to clients and colleagues to promote or advertise, or to announce incentives. Feeling extra creative? Personalize printed bookmarks by adding ribbon, textured paper, gems, buttons and more.

Ideas for bookmark content:

Business services checklist (great for realtor, landscaper or handyman to give to homeowners)
Top 10 list
Tips and tricks
Inspirational quotes
Coupon or incentive
Team photo of your employees
Calendar for upcoming events
Announce a new product
Event Ticket
Punch Card
Add URL and password for special access to offers on your website
Gift Certificate

Clients will think of you first when they see your bookmark in their current book or magazine, sitting on their desk or on their corkboard, or in their wallet or bag. You’ll want to hand them out more frequently knowing the printing cost is low, but the value of the bookmark is sky high!

Noferin Duo Creates Environmentally Conscious Art

Noferin embodies the combined efforts of Candy, a graphic designer and painter, and Nick, environmentally conscious writer and sculpter. The results of this duo are whimsical sculptures and prints of the Pecanpals. catch

The characters art brought to life through playful prints and cheerful wooden sculptures. Follow the Pecanpals’ adventures through the stories told in the hand-carved, hand-painted prints. Or make up your own tales by playing with a wooden Pecanpal.

Recently Noferin announced their Natural Wood Series of Pecanpals, following the success of their previous coloured wood edition. Pecanpals are made from 100% sustainably harvested wood from rubber tree that would otherwise go to waste.

My favorite design aspect is the contemporary take on a vintage look, especially in the prints. I love the how the colors are fused with detailed illustrations and how the wood grains are enhanced.

Be sure to visit Noferin’s online gallery to browse the prints and illustrations and see how Pecanpals interact with nature and enjoy their little world.

Grain Edit features modern design & vintage graphics

The Grain Edit blog is a well run, fascinating look into 1950s-70s design.

The galleries of artwork, brochures, vintage books and posters highlight artists worldwide. They also feature interviews, including many contemporary artists who have been inspired by the colors, shapes and fonts of the period.

If you enjoy design of any kind, or just need to feel inspired, check out Grain Edit.

Expressionery.com supplies personalized stationery for everyday use

Expressionery.com offers unique stationery for every occasion. For everyday use, casual, seasonal, formal and fun notecards, paper, stamps, labels, and more, Expressionery.com left no stone unturned when designing their product line.

It’s more important than ever to send a note of thanks to friends and colleagues for a job well done. Now it can be sent in style, with a notecard that is sure to draw attention.

During the holidays and beyond December, a photo notecard capturing a fun moment is always a welcome sight among bills stacked in the mailbox.

Their monogrammed stationery is perfect for formal notes to colleagues and business professionals. Consider a set of notecards, stamp and labels.

Additionally, Expressionery.com has included accessories like book plates, calling cards, embossed napkins, and gift sets.

Having an event, shower, or party? They’ve made planning for business or otherwise fool proof by providing perfectly matched themes for impressing your guests.

Their website is fun and colorful, and easy to navigate. Be sure to check out their tips for writing thank yous or bereavement notes, how to teach kids to write cards and proper postal requirements. And personalizing your new stationery is a snap with dozens of patterns, images and fonts to choose from.