marketing | Digrafika Graphic Design

New Website Launched for Buying a Business in Atlanta

Digrafika enjoyed the opportunity to work with Tom Burdick and Roger Parker on the design and launch of the new site Buying a Business in Atlanta. Design, layout, functionality, and content were brainstormed with Roger Parker.

One requirement was a portal for each of their three primary business areas:

Buying a business in Atlanta
Selling a business in Atlanta
Marketing to enhance the value

Additional required features:

Branded Header – Custom designed header would also be used on newsletter, reports, and worksheets
Portal Pages – Provide an easy place for the user to find exactly what they need right from the homepage
Blog – Tom wanted to be able to share his expertise through writing articles
Resources/Links/Opt In – Users can download worksheets, and eventually opt in for emailed weekly tips

Thank you Tom Burdick and Roger Parker for the opportunity.

Custom Note Pads

Custom designed and printed note pads or scratch pads are a great giveaway or promotional item, and are also perfect for corporate gifts and employee recognition. Give them away at trade shows or events. Or leave behind for a top client. This product is packed with value. They are a useful item that keeps your name in front of clients for a long time. The pad will sit on your client’s desktop where they will be reminded of your company daily as they write a to-do list or memo. Or your client will carry it with them to meetings, showing it to potential referrals for your business. This product is suitable for nearly every business. For an add-on to corporate gift baskets or employee holiday gifts, go beyond cheap custom notepads and toss a customized personalized note pad in the package.

Note pads come in a variety of sizes, colors, and paper. Note pads can be printed with as many pages per pad as you’d like, though we usually recommend 50 or 100 sheets per pad. The pads can be printed in one, or multiple ink colors. Nearly any paper type can be used in the pad, from bright colors, to recycled or eco-conscious paper. Based on a standard sheet of paper, we suggest quarter page, half page, or full page note pads.

The best promotional item to be passed around is the one that will get used repeatedly. A note pad is a great investment for your marketing dollars.

Call us today at 603-534-2040 to find out more about custom designed and printed note pads for your company.

Graphic Design For Print

Brochures, Postcards, Rack Cards, Flyers

Brochures or flyers are usually the most important part of a company’s marketing communication toolkit. No matter how great the product or service or how polished the sales team, a brochure that communicates well what the company does and how well it does it may determine whether or not a potential customer will decide to buy. A rack card is all about being brief and to the point, but also provides enough information about the product or service while conveying the right feeling about the company and the people who run it. A postcard campaign provides the vital “touches” a company needs to stay visible to its client base. Digrafika can design and implement an effective campaign for your company, no matter how small it is.

Business Stationery

After you have a logo designed, you may want to consider a business stationery package. We can create several samples which incorporate your new logo and your contact information. Your logo can be used on business cards letterhead, notepads, business or return envelopes, labels, and more. Depending on the package you have chosen, we will provide you with file templates of your new letterhead, envelope, and business card, to take to your printer.

Often we suggest having several items printed at once because it saves money and time in production. Letterhead and envelopes, and even some business cards, can be printed in succession using the same inks. Depending on what your printing needs are, we can arrange to have your stationery printed, or make suggestions where to take your designs for production.

VIEW GALLERY

Website Design

If you are just starting a business, or considering your first website design, Digrafika can provide a functional design that will fit your budget. One option is a WordPress driven site that allows you to have the ability to update content yourself. While WordPress was originally designed as a blogging platform, you can now have a clean, functional site using WordPress technology that does not necessarily require having a blog.

We can use the same look from your existing branding and carry the colors and images over to your website, which strengthens your brand. You will not be confused with your competition! Our website design service includes basic training on how to use your new site, set up of Google Analytics to track and review your website traffic, set up of your Blog (optional), and optional tie-ins with your social media.

If you require a more robust custom website, with higher functionality or eCommerce, Digrafika can work closely with our web developers who provide this service. We can guide the “look and feel” while our developer provides seamless functionality of your new custom website. Our developer will also provide detailed research of your competition, search engine optimization, instruction on use of your new site, and ongoing site maintenance.

Contact Digrafika today to discuss if Digrafika is a good fit for your website needs 603-534-2040.

Good communication. Great results.

The new year is upon us: time for rebirth and renewal. It’s a great time to reinvent your image.

You want your message to stand out, but don't let your advertising get confusing.

Maybe it’s a new logo, perhaps some fresh new stationery, or how about a new brochure. Haven’t you always wanted to start a newsletter?

Digrafika wants to help your business to shine. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. Keep the message and graphics simple and consistent from marketing piece to marketing piece.

We are exposed to hundreds of marketing messages each day.

You want your message to stand out, but you don’t want your business to be confused with your competitors. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours. We can help you create eye-catching, professional designs that will proudly display the focus of your business.

Digrafika encourages close communication between customer and designer. Tell us your 2010 goals, your mission, who you are marketing to, and we will be happy to advise you or answer any graphic design or printing questions you may have. Let us go to work for you!

Hire a Graphic Designer in 2010

Would you like to spend more time providing your services, and less time on marketing?

Sure, but if you aren’t marketing and selling successfully, you won’t have any clients to deliver to!

Many of us embark on a profession we love, placing our attention on developing our skills, attending classes and seminars, and exploring new technologies. There’s always something new and exciting to learn.

But sometimes when it comes to getting the word out about a new product or service we offer, we miss the mark.

Hire the services of a graphic designer to be part of your marketing team. A graphic designer will enhance your brand by following a consistent theme of graphics, fonts, colors and layout. A graphic designer will create flyers, rack cards, brochures, sell sheets and more displaying your services and products. For example, a brochure is essential for any business to offer information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure, and they can be mailed, distributed door to door or given out at community events and trade shows.

How can your business can benefit from a professional brochure design?

Perhaps you do not currently have a brochure or rack card that gives more information about your services beyond your simple business card. When you decide to have a new design created, you can use that same professional design theme on your other marketing pieces. More bang for your buck! And it’s less likely your business will be confused with your competition when customers see your consistent theme. How long has it been since your website was updated and content refreshed? It’s easy to transfer the theme from your new brochure to your website and other media, which is a great investment.

Generally good marketing builds brands and takes time. And while it does bring long-term results, good marketing should also create a powerful first impression. So don’t miss the opportunity to impress a potential client! Consider hiring a professional designer to streamline your marketing pieces.

Successful Business Goal Setting for 2010

Creating clear doable goals for your business will help you achieve success for 2010.
Have a clear purpose, then be passionate and persistent about it until it is achieved.

7 Steps for Achieving Your Business Goals for 2010

Create goals that are doable, action oriented and achievable. Where do you want your business to be by the end of 2010? By the end of December 2010 you want to look back at say that you successfully accomplished all your goals. This will not only make you feel proud but will give you a great sense of accomplishment and also boost your confidence.
Write down your goals on paper – This makes your goals more substantial instead of having them floating around aimlessly in your head. Place this paper near your computer or somewhere where you will look at it every day or at least once a week. This will ensure you are on the right track.
Write goals in the present tense i.e. “I will write, publish and market an e-book by the end of July”. This kind of positive affirmation gives you a definite determination that will help attract the people, places, and situations you need to achieve that goal.
Picture yourself achieving these goals. Create a perfect picture of your goals and refer to it often. This adds a visual impact to achieving your desired goal.
Break down your goals into simple steps – you need to create simple steps on how you will achieve your goals. You could even create a flexible timeline when you plan on completing each goal.
Take action – setting goals is worth nothing if you don’t take action, so don’t procrastinate. Most people fail in this area because they get so overwhelmed with either the number of goals they set, the size of them, or paralysis from analysis. Don’t over analyze each goal so it paralyzes you from taking action.
Surround yourself with like minded people – talk to other people who are upbeat and positive about achieving their own goals as well as yours.

Your goal setting for 2010 can truly be successful if you establish a clear purpose for fulfilling them, being passionate about them, persevering until they are accomplished and taking action daily.

Need more inspiration?
Herman Drost – Expert Author at EzineArticles.com
iSiteBuild.com

Do you have a marketing plan for 2010?

It seems early to be thinking of next year, but planning now will save headaches in the future. Companies often undervalue the impact of a marketing plan on their own people, who want to feel part of a team engaged in an exciting and complicated joint endeavor. People don’t always understand financial projections, but they can get excited about a well-written and well-thought-out marketing plan.

We all know that plans are imperfect things. How can you possibly know what’s going to happen 12 months or five years from now? Isn’t putting together a marketing plan an exercise in futility…a waste of time better spent meeting with customers or fine-tuning production? Possibly, but an inaccurate plan is far better than no plan at all. Without a marketing plan, you’ll wander the sea of advertising and promotion aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean. Sea captains without a chart are rarely remembered for discovering anything but the ocean floor.

Digrafika is prepared to participate in a marketing plan for your company, any size and any budget, annually, simplifying your marketing, promotional, and passive income processes. Ideally, after writing marketing plans for a few years, you can sit back and review a series of them, year after year, and check the progress of your company.

Ask how your business can benefit from a professional design from Digrafika! Call 603-534-2040.

Source: The Small Business Encyclopedia and Knock-Out Marketing

Inexpensive, Professional Product Photography at Via U!

Did you ever wish you could have beautiful, high resolution photographs of your products to display on your website and in your marketing? As a designer, I’m always concerned with the quality of images my clients send me for their brochures, etc. A poor quality digital photo looks unprofessional. What does a grainy, shadow-filled photo say about the level of service your business offers?

So put your best foot forward and order some photography that does your business justice at Via U! Photography. A dull photo is boring and does nothing for your brochure or website, and it may give your target customers a negative impression of your business. Via U! offers an easy and inexpensive solution for putting your products in their best light, literally.

Choose the background and setting for your product photograph right online at Via U! Then pack up your widget and send it to the studio. The studio photographs your product using the background you selected and uploads the proofs to their website for your approval. You pay only if you decide you want to download the picture. When you approve, you own the photos and can begin using them in your marketing.

This is a fantastic solution for any business wanting to make a big splash in their advertising. If you are a small company but want the expertise of a Madison Avenue photographer, check out Via U! Photography.

Brochures, Postcards, Rack Cards, Flyers

Business Stationery

A Few of Our Site Designs