Category: identity

New Logo and Website for Skin 2 Envy

Skin 2 Envy websiteDigrafika enjoyed the opportunity to work with Jamie Williams on the design of her new logo and launch of her new site for Skin 2 Envy. Design, layout, functionality, and content were brainstormed with Jamie to create a simple but straightforward site for Seacoast clients to find expert skin care services.

Jamie requested a simple, elegant logo, with a cool, crisp color palette. The logo needed to be modern and not frilly. The final logo is a great reflection of Jamie’s expert, no-nonsense practice.

Website requirements included a focus on each of her three primary business services:

  • Skin Care and Facials
  • Waxing
  • Eyelash and Eyebrow Tinting

Additional required features:

  • Portal for Online Appointment Booking and Gift Certificates– Custom designed graphic that leads to a page for customers to book appointments 24 hours a day, and purchase gift certificates easily.
  • Service Menu – A list of services, descriptions and pricing
  • Specials – A place for clients to look for specials and discounts

Thank you Jamie Williams for the opportunity.

New Website Launched for NHWWA

NHWWADigrafika enjoyed the opportunity to work with New Hampshire Water Works Association in Concord, NH on the design and launch of their new website. Design, layout, functionality, and content were brainstormed with Joanne Randall of Leap Year Marketing.

It is a completely new look, design and feel – a big update from their previous website. It was a big step for NHWWA to make the investment in a new site, and they are eager to learn all its new features and functions. Their members and associates will find the site easily navigable and will now have access to much more information.

NHWWA’s goal is to bring content to their members in a professional and efficient manner. Navigation controls are on the top and  expand when hovered over to bring additional detailed information. The ability to register for events, and apply for membership are streamlined by new forms and online payment options.

Additional new features:

  • Newsletter/Announcement subscription – members can sign up for newsletters and have them delivered to their inbox via add-on marketing software.
  • Membership Registration – application and payment can be done directly through the website, eliminating the need to send paperwork via mail.
  • Events Registration – members and associations can view, register and pay for events right on the website.
  • Members Only area – members can create an account on the site that allows them access to newsletters, journals, resources and links.

Thank you Leap Year Marketing and NHWWA for the opportunity.

Streamline Your Marketing in 2013

When it comes to marketing your business or organization, you’ll want to maintain a streamlined image. A common theme should flow from your stationery, to your direct mail, to your website and beyond. Create a recognizable image for yourself, an image that customers will always know is yours.

We create eye-catching, professional designs that will proudly display the focus of your business. Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

Digrafika wants to help your business to shine in 2013. Close communication between customer and designer make it easy to get exactly what you want in a design. What if you don’t know what you want? Digrafika will take your basic ideas to a higher level by creating and delivering professional designs, while allowing you full control over the design process from proof to printing.

When you hand a prospective client your business card, brochure, or other marketing piece, is it really a reflection of the service you’ll be offering them? Does your printed piece reflect the same quality of work that you’ll be offering your new client? Professionally printed products show that you are serious about your business. While photocopying and printing on the office laser printer may save money, it sacrifices quality. We partner with several professional printing companies who offer a variety of packages to meet your needs.

Contact us today to discuss your graphic design needs at 603-534-2040 and ask for Diane.

Custom Note Pads

Custom designed and printed note pads or scratch pads are a great giveaway or promotional item, and are also perfect for corporate gifts and employee recognition. Give them away at trade shows or events. Or leave behind for a top client. This product is packed with value. They are a useful item that keeps your name in front of clients for a long time. The pad will sit on your client’s desktop where they will be reminded of your company daily as they write a to-do list or memo. Or your client will carry it with them to meetings, showing it to potential referrals for your business. This product is suitable for nearly every business. For an add-on to corporate gift baskets or employee holiday gifts, go beyond cheap custom notepads and toss a customized personalized note pad in the package.

Note pads come in a variety of sizes, colors, and paper. Note pads can be printed with as many pages per pad as you’d like, though we usually recommend 50 or 100 sheets per pad. The pads can be printed in one, or multiple ink colors. Nearly any paper type can be used in the pad, from bright colors, to recycled or eco-conscious paper. Based on a standard sheet of paper, we suggest quarter page, half page, or full page note pads.

The best promotional item to be passed around is the one that will get used repeatedly. A note pad is a great investment for your marketing dollars.

Call us today at 603-534-2040 to find out more about custom designed and printed note pads for your company.

4 Easy Ways to Tie Your Marketing Materials Together

To successfully brand your business, you should project an image of strength and stability. Customers need to trust that you can and will deliver on your promises. They have to feel comfortable with you.

Simply telling your customers you stand behind your products and services may not always be enough. When your marketing materials scream “amateur” it becomes difficult to convince prospects that you’re different from their serious about offering a quality service for them.

The cardinal rule to looking professional is to coordinate your promotional materials–from your business cards to your website and everything in between. If your marketing materials don’t match, potential customers may believe they’re looking at different companies. Here are four easy ways to tie your marketing materials together:

1. Create a clean and uncomplicated logo.
Your logo should be easy to remember, be resized without losing detail, and work in one color (such as in a fax or on a pen). The logo should be unique and meaningful and appear on all your marketing materials.

2. Make one color yours.
Choose a color–preferably one from your logo–and use it throughout your marketing materials. Color plays a huge role in memory recall.

3. Work with only one or two fonts.
Fonts, like colors and graphics, project different images.

4. Stay the course.
Just about the time you’re getting sick of your brand standards, your brand starts resonating with your customers. Don’t be tempted to introduce a new color or unusual font selection. Remind yourself that while consistency isn’t always fun, it’s the proven path to branding success.

Nowadays, your company’s actual size may not matter, but its perceived size does. And looking big will pay off big-time.

Establish a Strong Visual Image with Personal Branding

Good professional branding has to be dynamic, authentic and innovative. It has to be dynamic because the business environment is changing fast. It has to be authentic (your unique personal assets and soft skills) because it will make a difference and contribute to your company’s success. It has to be innovative because this is how you can contribute something unique compared to other professionals.

We invest a lot of time, effort and money into learning or upgrading our skills for the job or setting up our own businesses – why not invest some time and effort into ourselves? – making the most of what our natural image is.

  • Brand all letterhead, newsletters, email messages for a professional image – be unique in your efforts
  • Personal branding – establish a strong visual image – be aware of grooming and professional dress sense in your industry, walk tall, wear a nametag
  • Self image – be conscious of your habits (are there things you need to work on?), develop self-confidence and charm – smile!

Learn how to develop your professional image and present yourself in a way that is unique to your person.

Put Your Logo Everywhere

success_next_exitMarketing can do great things for your business. Good marketing strategies can get your business many new customers in the present and in the future. With the new year just around the corner, now is the time to use the season of rebirth to your advantage!
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Many businesses give away FREE gifts with company logos, numbers, website, and such. Instead of the usual, come up with something unique to give away for FREE, something that will stand out more than a pen would.

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Observe the marketing methods that are successful for your competitors, improve on them to suit your business, and incorporate these methods into your own marketing program.

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Advertise where nobody else in your industry advertises. That can eliminate the competition for your ad to get attention of customers.

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Do you put your company logo everywhere you could? There are many places that you can put your logo for FREE and that would be FREE advertising for your business. Put your logo on your car. Put your logo on all company stationery, including envelopes used for mail. Put your logo everywhere that you could!

Differentiate Yourself

girl_pursing_lipsYour brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

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You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home. What should stand out for them is how professional, trustworthy and stable you look as a company.
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In business, perception is everything. There is no guarantee, a potential customer will meet you before looking at your business card or your website, so it is important to make sure your brand identity is strong enough to stand on its own, without you.
Be Remembered!! Stand Out!!